30 November 2013 A.D. TBN’s Paul Crouch—Prosperity Hustler Dies;
Where Was Benny Hinn and Kenneth Copeland?
(RNS)
Paul Crouch,
the religious broadcaster who co-founded Trinity Broadcasting Network and was
known for his prosperity gospel messages and lavish lifestyle, died Saturday
(Nov. 30). He was 79.
His
death was announced on the network’s website.
“We
are grateful for the life of this amazing servant of God,” it said. “Please
pray for the Crouch family during this time.”
Crouch
and his wife, Jan, started the network in a rented facility in Santa Ana,
Calif., in 1973. Now based in Costa Mesa, it grew to include a “family of
networks” and became the largest and most-watched Christian broadcast company
in the country.
“Paul
was a pioneer in Christian television; the channels and studios that Paul built
around the world are an incredible achievement and will live on as a permanent
legacy,” religious broadcaster Pat Robertson, founder of the rival Christian
Broadcasting Network, said
in a statement.
In
October, Crouch was taken to a Dallas-area hospital after falling ill. By
November he had returned to California, where a spokesman said his doctors were
addressing “heart and related health issues.”
Crouch
was the host of TBN’s “Behind the Scenes,” which gave donors updates on network
activities. He and his wife also co-hosted TBN’s flagship “Praise the Lord”
program, which now sometimes features other Christian celebrity hosts, such as
Bishop T.D. Jakes and singer Carman, but maintains the Christian chats, guest
musicians and Pentecostal fervor it has had for decades.
“Tears
pour from my eyes, I’ll miss my friend but there is Joy in Heaven where
millions of people are thanking him for sharing Jesus with them,” said evangelist Arthur Blessitt,
who has carried a large cross around the world and was a frequent guest on TBN
programs.
Crouch
was an on-air evangelist but also a media magnate who expanded his television
empire to several continents, including Central and South America. Both he and his
wife stood out physically — especially his wife’s purple bouffant hairstyle —
but their main success was a multimillion-dollar network to which popular
religious broadcasters paid to air their programs.
“With
his snowy white mane, he was a visibly important part of televangelistic talk
shows, but he did not cultivate a flashy or controversial style of delivering
his message,” said Anson Shupe, retired professor of sociology from Indiana
University-Purdue University, who wrote about televangelists in the 1980s.
Crouch
was born in St. Joseph, Mo., and earned a degree in theology from Central Bible
Institute and Seminary in Springfield, Mo. He started his broadcasting career
at an AM radio station while he was a student.
His
father was an Assemblies of God minister who, along with several other family
members, attended the Pentecostal denomination’s first General Council in 1914.
The younger Crouch was appointed by the denomination in 1961 to oversee a film
and audiovisual studio in Burbank, Calif. He was also an Assemblies of God
credentialed minister from 1957 to 1975, after which he chose not to renew his
credentials, the denomination said.
After
four years working for the Assemblies of God, Crouch moved to radio and
television stations in California in the late 1960s. He and his wife Jan, who
he married in 1957, founded TBN in 1973. They had started working with Jim and
Tammy Faye Bakker but after disagreements, the Bakkers headed to the East Coast
to start their own television ministry.
When
Jim Bakker and another 1980s televangelist, Jimmy Swaggart, both were felled by
scandals, Crouch was able to reap the benefits of their losses.
Like
them, Crouch also shared in controversy. In 2004, the network denied
allegations of his involvement in a homosexual encounter after the Los Angeles
Times reported that he reached a $425,000
settlement with a man who made the claims. Three years later, the ministry defended itself after ABC News’ “20/20″ reported on
luxurious living by the Crouches, including private jets and mansions.
Most
recently, Crouch’s ministry has been embroiled in litigation since his
granddaughter and former chief financial officer, Brittany Koper, was fired in
2011 after questioning its high-cost personal expenditures. The Times said they
included the purchase of a $100,000 motor home for Jan Crouch’s dogs.
After
investigations by nonprofits and journalists over the years, Paul Crouch continued to draw
criticism, especially for his embrace of prosperity gospel.
“Paul
Crouch at TBN is the greatest proponent of the oldest heresy in the church —
that gain is godliness,” said Ole Anthony, a founder of the Dallas-based Trinity Foundation, which has
investigated Crouch’s ministries and others for more than 30 years. “All of the
heresy connected with that position is what they’re based on and the problem is
they’ve spread that all over the world.”
As
it has since its start, TBN depends on donors. In addition to original
Christian TV programs and faith-based films, there are “praise-a-thons,”
music-filled events that last a week or two and raise money for the
commercial-free network.
Over
the years, TBN has expanded to become a group of networks, including Church
Channel, a digital network that features Joyce Meyer and Joel Osteen; Enlace, a Spanish-language
affiliate; and “Smile
of a Child,” which features children’s programming. All told, according to
a ministry document, those networks air on more than 10,000
U.S. cable and broadcast affiliates.
TBN’s
holdings also include Trinity Music City, USA, in Hendersonville, Tenn.; an
Irving, Texas production center where programs are translated from English; and
the Holy Land Experience theme park in Orlando, Fla.
Even
Crouch’s critics acknowledged his zeal to reach the world with the gospel
message via the airwaves.
“Just
imagine the kind of drive it took to create this humongous network and
singleness of vision,” said Anthony. “That’s what he will best be remembered
for.”
The
funeral for Crouch will be private but TBN said he will be remembered in a
television special that will air Sunday (Dec. 8) at 7 p.m. and 11 p.m.
PST, and on Dec. 9 at 2:00 pm PST on all of its networks.
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