By Mr. Andy Underhile
Imagine you are on a trip to the Grand Canyon. All along the highway you have seen distance markers informing you of how many miles are left. You have driven for hours and crossed numerous states. You, your wife and kids have reminded each other for hours of how amazing it is going to be to finally see in person this great wonder of the natural world.
At the last road marker before arriving, you are surprised to see a large crowd standing around the sign, touching it, looking at it from all angles and taking pictures with it. You pull over to get a better look at this strange behavior.
Slowly, it begins to dawn on you: These people aren’t going to the Grand Canyon at all; they are here to see the sign! You try reasoning with a few of them, only to be ridiculed as a skeptic. You explain repeatedly that the sign is not the attraction, but merely a pointer toward it. This doesn’t seem to help. It merely irritates the crowd, which seems to be continuously growing larger.
Your wife nudges you with her elbow and points discreetly at some tables a few yards from the sign. These tables contain all sorts of products promoting the sign. There are books: fiction and non-fiction; there are music CDs and DVDs. There are T-shirts, audio and video sets of lectures, there are knick-knacks and a host of other items all celebrating the wonder, beauty and greatness of the Sign.
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