"In their excellent book The Narcissism Epidemic, Jean Twenge and Keith Campbell (among many other things) discuss the symptoms of narcissism in America today. One of them is vanity, which they discuss in chapter 9. As one of part of this chapter suggests, “in pursuit of hotness” many people today do many things that were unheard of even 20 years ago. A few examples they give are teeth-whitening, botox, cosmetic surgeries, hair extensions, tanning spray, eyebrow shaping, mud wraps, day spas, lip waxing, male moisturizers, and fitness coaches (just to name a few). Why are people so obsessed with appearance?"
For more, see:
The Juvenalization of Western Culture (the Cult of Youth) « The Reformed Reader
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